District Management Council :: File Repository
Community Engagement & Communications
Your district is your brand. Access tools, techniques and case studies to market your district effectively to key stakeholders. Use family engagement frameworks and branding techniques to communicate your district's strategy to teachers, parents, and the community.
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At the 2007 Executive Planning Meeting, DMC presented on the key planning and design elements for a family involvement plan with a case study from Virginia Beach City Public Schools.
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Learn to manage the "brand" of your school district. Use marketing strategies to communicate your district's message to parents.
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At the spring 2007 Executive Planning Meeting, Clayton M. Wilcox from Pinellas County Schools presents on his district's use of emerging technologies like blogging.
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At the spring 2007 Executive Planning Meeting, DMC provides the basics on new technologies like podcasts, blogs, and Wikipedia - to demonstrate that these new platforms can be leveraged to increase the reach of your messaging.
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DMC explains why brand management is essential for school districts and who should be responsible for creating and owning your district's brand experience (from the 2005 Executive Planning Meeting).
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At the fall 2007 Executive Planning Meeting, DMC presented a case study of Virginia Beach City Public Schools and their initiative to increase parent involvement through a series of volunteering programs and parent engagement training for teachers. The district also capitalized on electronic communications to quickly deliver their message to very busy families.
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DMC defines the role of marketing and branding for schools. This presentation includes branding tips and segmentation techniques.
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At the 2007 Superintendents' Strategy Summit, DMC affirms that school-family partnerships are based on shared responsibility. Legislation and training of educators are the keys to catalyze family engagement.
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This presentation includes Virginia Beach City Public School's methodology and results around increasing parental involvement in district initiatives.
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In this edited interview with DMC’s CEO John J-H Kim, Mr. Shelton discusses his new role,
and his vision for innovation and improvement in the American school system.
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From the spring 2005 Executive Planning Meeting, DMC lays out the brand management process for school districts from design to final external communications.
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At the spring 2007 Executive Planning Meeting, DMC presented on segmentation tactics that districts can follow to target and message to influential groups.
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DMC offers best practices around family engagement as well as metrics for measuring the success of district initiatives.
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From the Superintendents' Strategy Summit in 2007, DMC discuss different leadership styles and their effect on district climate. The presentation also includes several scenarios that show these leadership styles in action.
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At the spring Executive Planning Meeting in 2007, DMC introduces marketing tactics as a means to engage families which has been proven to raise student achievement. By segmenting the various audiences reached through your messaging, you can effectively tailor your communications to their satisfaction.
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This brief discusses the importance of a proactive branding strategy for public school
districts, which, like other commodities, can and should be branded. It describes the two
fundamental components of a brand-the brand promise and the brand experience-and outlines a 5-step cycle to ensure that the brand experience aligns with the brand promise. To manage this cycle, school districts should consider investing in a dedicated brand manager.
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DMC defines the role of marketing and branding for schools. This presentation includes branding tips and segmentation techniques.
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DMC gives key strategies for improving family engagement practices like educator training, volunteer programs, and efforts to overcome time limitations.
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This is a 2005 presentation from the Superintendents' Strategy Summit. More than just logos and PR, branding is a holistic and comprehensive management topic that forces organizations to evaluate the very core of the services they provide. As schools and school districts both benefit and suffer under a critical public eye, branding is a paramount management topic for school districts.
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At the 2007 Executive Planning Meeting, DMC presented on the various marketing steps and tools that should be used by districts to convey the right communications.
Aligning Family Outreach Activities to District Strategy
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