District Management Council :: File Repository

Community Engagement & Communications

Your district is your brand. Access tools, techniques and case studies to market your district effectively to key stakeholders. Use family engagement frameworks and branding techniques to communicate your district's strategy to teachers, parents, and the community.

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Developing a "Customer" Focus: A Marketing Strategy for School Districts

Short Description:
From the Superintendents' Strategy Summit in 2007, DMC encouraged attendees to think of their district audience as "customers," whose needs must be met. The presentation offers organizational tactics to best reach your target audience.

Case Study: Strategic Communications at Boston Public Schools

Short Description:
At the 2007 Superintendents' Strategy Summit, DMC presented on the importance of customer segmentation for successful messaging. Three different communications strategies offer districts options on the best fit for their audience.
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